OnePlus Opens its First Authorized Store in India

Chinese smartphone manufacturer, OnePlus, recently appear the launch of its first authorized shop in Republic of india. With the new OnePlus Authorized Shop the visitor plans to grow its offline presence in the country. The company has previously opened OnePlus Experience Stores in key locations across the country and in September last year it partnered with Croma to offering its devices at the retail chain's outlets.

Vikas Agarwal, General Manager OnePlus India, in a argument said:

"The new 'OnePlus Authorised Store' is designed to complement our online first business strategy and besides attract new users, while serving as a destination for our fast-growing community to feel and purchase OnePlus products".

As an inaugural offer, OnePlus is offering a free 'Bullet V2' earphone on the purchase of whatsoever OnePlus smartphone to early buyers at the OnePlus Authorized Store. The visitor's maiden store, which is located in Mumbai, will only focus on retail.

OnePlus Opens its First Authorized Store in India

Unlike the OnePlus Experience Stores, which were all about giving potential buyers a experience for the device and giving them a chance to leave their feedback for the company, the OnePlus Authorized Store is purely virtually sales.

OnePlus plans to open more authorized stores in the country over the year to further cement its presence in the offline space. In addition to OnePlus, nearly every other brand which previously focussed but on online sales, is moving to offline markets. Xiaomi, for example, has seen great success in this space, and Moto is likewise planning to expand their offline retail footprint with a massive Moto Hubs expansion in the country.